Safer City Project: Halonix Takes a New Approach to Advertising

Halonix has set out to change the nature of traveling at night by increasing lightning in dark areas. Using social media and a grassroots approach, they are targeting those areas and placing huge billboards that illuminate the area.
This before-and-after picture shows the difference it can make!
Here is a video they have made explaining their goals and methods!
Originally only in Delhi (the “Rape Capital” of India), they are now also expanding to other cities!
//