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The term ‘blood donation’ at once sends images of needle pricks, blood bags, IV injections and the colour red spinning through our craniums. It is unfortunate to see that many people in India, educated or otherwise, hesitate from donating blood. The barrier of fear holds many of us back from …

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We wrote about the issue of the lack of blood donors in India on World Blood Donors Day, and this video shows us some hope!

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Background India has a population of 1.2 billion, and yet it regularly faces a blood shortage. Currently, health experts estimate that even if only an additional 2 percent donated blood, it could overcome the shortage of 3 million units. Anju Verma, chief medical officer of Rotary Blood Banks told Times …

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