Not Fair But Lovely: Our Love For Light Skin
Introduction India has been subjected to discrimination since time immemorial on many fronts. Color bias is no stranger to her citizens – who’ve faced the effects of colonialism first-hand. With these circumstances in mind, it is shocking that art directors and digital influencers still equate whiter skin to beauty or …
Indians' Obsession in Being "Fair and Lovely"
Advertisements for the cosmetics brand “Fair and Lovely” are prevalent all over Indian marketing, be it television, or just signs on the street. Due to all this marketing, many Indians have fallen under the misconception that only the best are fair colored, and having darker skin makes you inferior to …
